Friday, July 16, 2010

Ferrari World Abu Dhabi unveils its Attractions and Rides


Ferrari World Abu Dhabi announced on Monday that the park will open in 100 days featuring a record-breaking roller coaster ride meant to emulate the feeling of being in a Ferrari F1 car.

The Ferrari World Abu Dhabi is located next to the futuristic Yas Marina circuit that hosted Abu Dhabi's first Grand Prix race in November 2009, and is housed under a massive triangular red roof stretching over 200,000 square meters.

One of main attractions will definitely be the Formula Rossa rollercoaster ride which outruns most Ferraris, reaching a speed of 240 km/h in under five seconds. Able to carry 16 passengers (on four cars), the roller coaster accelerates from 0-100 km/h in 2.0 seconds and climbs to a maximum height of 52 meters (171 feet). The 2.07 km (1.29 miles) long course also features a series of "sharp turns and sudden drops" which generate 1.7 Gs.

Visitors will find a stash of other Italian-flavored takes on the typical theme-park fair, including a log-flume type ride that allows riders to experience the thrill of going through a V12 engine. That sounds fun and all, but we're more interested in an exhibit that the company is calling "Galleria Ferrari." Think of it as a walk through the pages of Ferrari history, one classic model at the time.


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Press Release

World's First Ferrari Theme Park Opens in 100 Days - Ferrari World Abu Dhabi Unveils all Attractions for the First Time

Abu Dhabi, United Arab Emirates, 20 July 2010 - The countdown has started and in 100 days, at noon on 28 October 2010, the world's first Ferrari theme park, and the largest of its kind, will open its doors to the public. Today Ferrari World Abu Dhabi unveils its exciting and unique attractions, designed to tell the Ferrari passion, excellence, performance and technical innovation together with its story, to families and fans of all ages and interests.

With more than 20 rides and attractions lying beneath the iconic 200,000 m² red roof, Ferrari World Abu Dhabi will offer guests the time of their lives with a host of attractions that indulge the senses in ways never experienced before. With the thrill of some of the world's most inventive rides, eye-catching surroundings, authentic aromas and distinctive sounds of Italy, Ferrari World Abu Dhabi will have something for everyone.

Some of the state-of-the-art attractions on show include the fantasy world of ‘Nello' at Speed of Magic, as the mischievous racing driver leads guests on a fantastic 4-D adventure through deep green jungles to icy caves and ravines. Guests can also go faster than anyone has ever been before on a roller coaster when they ride Formula Rossa, which powers them to 240 kmph in less than five seconds. Discover what only Ferrari owners have before, with a tour through the Maranello factory aboard the Made in Maranello attraction and gain an insight into the making of the world's most sought-after cars. Viaggio in Italia, provides a breath-taking bird's eye view of Italy, as you follow a Ferrari California through the scenic countryside and famous Italian landmarks.

"The opening of Ferrari World Abu Dhabi will revolutionize the way visitors and people in the region spend their leisure time," said Mohammad Al Mubarak, Chairman of the park's operating company, Farah Leisure Parks Management. "It is a great testament of Abu Dhabi's capacity, and the region's potential, as a world class tourist destination."

"Ferrari World Abu Dhabi will provide an enthralling experience that will appeal to all audiences, including families and enthusiasts," said Claus Frimand, General Manager, Ferrari World Abu Dhabi. "With just 100 days to go until we open the park to the public, all of our staff is committed to delivering one of the most spectacular entertainment venues in the world."

"I can't wait until we open our doors on October 28th and welcome our guests to this entertainment experience where they will discover the unique world of Ferrari," he added.

Ferrari World Abu Dhabi has come a long way since the laying of the first stone back in November 2007 to become the world's largest indoor theme park.

Rides and attractions:

  • Formula Rossa - The world's fastest roller coaster, reaching speeds of 240 kmph.
  • Speed of Magic - A fantasy 4-D journey following the adventures of a young boy as he travels through a kaleidoscopic dreamscape of natural and phenomenal environments, where no Ferrari has gone before.
  • Made in Maranello - A virtual trip behind the walls of the famous Ferrari factory in Maranello, taking guests through the intricate process of making the world's most sought after car.
  • V12 - An exciting flume ride to the heart of a 12 cylinders engine.
  • G-Force - A thrilling tower ride that will shoot thrill-seekers through the red roof and 62 meters in the air before plummeting back to Earth, experiencing the actual G-force of a Ferrari, in a seat directly inspired by the Ferrari Enzo.
  • Scuderia Challenge - Cutting edge racing simulators similar to those used by the drivers of the Scuderia Ferrari in training.
  • Viaggio in Italia - A virtual aerial voyage over Italy's cities and their main monuments, mountains and coasts pursuing a Ferrari.
  • Fiorano GT Challenge - A unique dueling rollercoaster with Ferrari F430 Spiders twisting and turning through tight corners on a sprint to the finish line.
  • Bell'Italia - A miniature recreation of Italy's most famous locations, from the picturesque Portofino and the Amalfi Coast to Monza racetrack, the Colosseum in Roma, Venezia and Maranello, the heartland and home of Ferrari.
  • Paddock - A re-creation of the Ferrari motor home including garages, transporters & hospitality suites with interactive shows offering fans a taste of the true action behind the scenes on a Grand Prix race day.
  • The Pit Wall - An interactive theatre that allows guests to test their judgment in realistic racing scenarios.
  • Galleria Ferrari - The world's largest Ferrari gallery outside Maranello, showcasing the most exclusive range of classic and contemporary Ferrari's from all over the world.
  • Junior GT - A driving school for children with expert instruction where they will drive reduced scale F430 GT Spiders on an equipped driving course.
  • Junior Grand Prix - After the Junior GT driving experience, budding F1TM drivers can enjoy the race track in scaled down Ferrari F1TM racers.
  • The Racing Legends - A ride through Ferrari's greatest racing moments starting from the first races all the way to today's F1 victories.
  • Driving with Champions - An interactive 3-D show which follows the adventures of a young engineer who is taken on the ride of a lifetime with a racing champion on his first day working at the Ferrari factory
  • Cinema Maranello - Ferrari World's own theatre showing ‘Coppa di Sicilia', a short film that tells one of the many inspiring stories from the life of the legendary Enzo Ferrari.
  • Junior Training Camp - An interactive play area for children where they can engage with a waterless car wash, become custom ‘constructors', climb up the grandstand, pilot remote cars, peddle their own miniature Ferrari and play with an F1TM car made of soft, guest-friendly foam.
  • Carousel - Featuring never-before-seen Ferrari prototypes based on winning designs from a Ferrari competition.
  • Dining and Shopping - A range of concept restaurants and cafes offering authentic Italian dining experiences, in addition to unique shopping locations.

2011 BMW X3 M Sport Pack Unveiled


BMW has released new details about the M Sports package for the 2011 X3. The 2011 BMW X3 M Sports Package includes an optional Carbon Black metallic paint finish, Redesigned 19 inch M light-alloy wheels were also fitted and some of the elements that are also included in the 2011 BMW X3 M-Sport Package but cannot be seen in the photos are the sports suspension, the M multifunctional leather wrapped steering wheel,and the M gear shifter.

The 2011 BMW X3 M Sports Package price will be announced at a later date, the M Sports package will be available during the second quarter of 2010.


2011 BMW X3 M Sports Package 2011 BMW X3 M Sports Package 2011 BMW X3 M Sports Package


Press Release

Dynamic and compelling, the M Sports package drives the sporty nature of the BMW X3 to even greater heights. The rich Carbon Black metallic paint finish and powerful 19-inch M light-weight alloy wheel rims set the tone, while the sports suspension tuning delivers the experience.

More Driving tools: the M multifunction leather steering wheel and variable sports steering. The M gear selection lever boasts particularly short throws. In the BMW xDrive35i with standard eight-speed automatic transmission Steptronic, the M leather steering wheel also features gearshift paddles. The sporty suspension settings give you stiffer dampers and deliver precise feedback.

Ergonomically shaped sports seats provide side support against strong lateral forces, such as when cornering at speed. The Pearlpoint cloth-leather upholstery offers a beautifully tactile surface; matching the BMW Individual roof liner, it comes in sleek Anthracite.

With the M Sports package, the side skirts, wheel arches and front and rear aprons are in body colour - for example, the Carbon Black metallic paint finish that is exclusive to the M Sports package. Window surrounds and roof rails are in the high-gloss BMW Individual Shadow Line.

Available from the second quarter of 2011 (subject to change).